Brought to you by INNOVATE Hawaii (HTDC), this series of webinars and workshops is designed to help Hawaii’s businesses get started with their online business or enhance their e-commerce and digital marketing initiatives.

Join us at the Entrepreneurs Sandbox in Kaka’ako for this in-person workshop where you can learn about product photography and social media marketing. Lunch will be provided. Complimentary parking will be available at the Entrepreneurs Sandbox parking lot.

SEATS ARE LIMITED!

8am-11am: Product Photography by Hello Momentum (Lance Roylo)

11am-12pm: Lunch x Networking

12pm-3pm: Social Media: Your Leading Content Marketing Tool by Mana Means (Laura Wigod)

Early bird registrants* will ALSO get access to our Canva workshop (virtual via Zoom):

Date / Time of Workshop: May 24, Tuesday from 8am-9:30am

*register by 5/20 (Fri), 5pm

Product Photography

For the segment of the workshop, you will be taught how to take product pictures in different formats (white backdrop, flatlays etc.) using your mobile phone, DSLR or both. You will be guided on best practices for taking pictures of products in different sizes and packaging (think reflective surfaces!) and learn how to set up for consistent photo shoots and control lighting for the best effects. The instructor will also share tips and tricks for quick and easy photo editing.

This is a hands-on workshop – participants must bring their own mobile phones or cameras to participate effectively. You are welcome to bring your own products for practice as well.

Each participating registrant* will also be given a 2-hour consultation session with Lance so that he can further assist you with your product photography needs. Consultation sessions will be scheduled directly with Lance.

*Multiple registrants from the same company will be considered for (1) consultation session.

Social Media: Your Leading Content Marketing Tool

Social media and content marketing are both easy and effective brand building tools.

For this segment of the workshop, you will learn how to integrate those approaches by leveraging your photos, videos, and content in order to build a more engaged and active following.

About the Speakers

Hello Momentum

Lance Roylo is a digital marketing content producer with 12+ years of project management and production experience. He has served as the social media manager and content producer for publicly traded corporations and small businesses with a wide array of knowledge of social media tactics and strategies. He is currently the co-founder of the digital marketing agency Hello Momentum, which focuses on content production and social media management. https://www.hellomomentum.co/

Mana Means Communications

Laura is the Creative Director at Mana Means. She is a designer and film editor, with a background in PR and marketing, specializing in illustration, web design, photography, and film editing. Mana Means is a full-service marketing firm offering end-to-end e-commerce and marketing services.

About the Organizers

INNOVATE Hawaii

INNOVATE Hawaii is the state’s NIST Manufacturing Extension Partnership (MEP) National Network Center, which supports small and medium-sized manufacturers to enhance their productivity, growth, and technical performance through programs and services across the islands. www.htdc.org/programs/#innovate-hawaii

Department of Business, Economic Development & Tourism

DBEDT is Hawaii’s resource center for economic and statistical data, business development opportunities, energy and conservation information, and foreign trade advantages. www.dbedt.hawaii.gov

The Business Development & Support Division (BDSD) promotes industry development and diversification in Hawaii by supporting existing and emerging industries; attracting new investment and businesses that can create more high-skilled, quality jobs in the State; increasing exports of Hawaii products and services; expanding Hawaii’s participation in global trade and commerce; by supporting small business and community-based organizations; and building resiliency to downturn in defense industry spending. https://invest.hawaii.gov/

If you need an auxiliary aid/service or other accommodation due to a disability, contact Olivia at olivia@htdc.org or (808)539-3841 as soon as possible. Requests made as early as possible will allow adequate time to fulfill your request. Upon request, this notice is available in alternate formats such as large print, Braille, or electronic copy.

Frequently Asked Questions

1) My company would like to send more than (1) participant, is that possible?

Yes! We allow up to (3) representatives per company. Each representative would be required to purchase a ticket.

2) Is there parking available at the Entrepreneurs Sandbox?

Yes, parking is complimentary within the Entrepreneurs Sandbox lot. Please check with the team when you arrive if you are unsure if you are parking in the right space.

3) I won’t be able to attend the full session, will it be recorded?

Unfortunately, since this workshop is held in-person, it will not be recorded. We recommend sending a representative to cover you after you leave the workshop.