Join us for this special informational session to learn how Market Assessment research can help you gain a better understanding of the broader commercial potential of your technology or innovation by identifying specific applications and markets, and testing value proposition.

This market assessment process is ideal for Hawaii SBIR/STTR Phase 1 awardees who are preparing commercialization plans for Phase II proposals and/or preparing business plans to attract private investment.

Please note: this webinar is 9am – 11am.

Interested SBIR companies who engage in a Market Assessment project with HTDC will receive:

• High-level landscaping exercise to identify potential applications and markets;
• Testing of value proposition in a selected market with greatest perceived potential, and indicate which elements are validated, invalidated, or require further research;
• Assessment of overall commercial viability; and
• Recommendation of actions to pursue opportunities and address weaknesses.

Registration is required. Sign-up by Sunday, July 19. The webinar link (Zoom) will be included in the registration confirmation email, as well as in the event reminder email sent to all attendees the day before the webinar.

More about the Hawaii SBIR Program: https://www.htdc.org/money/#hsbir

Questions? Contact us at sbir@htdc.org.

About the speaker:

Steve McManus of RTI Innovation Advisors works primarily with the National Institute of Standards and Technology Manufacturing Extension Partnership Centers by scoping, proposing, and managing technology scouting and technology-driven market intelligence (TDMI) projects and providing training in TDMI and Technology Scouting. He also supports technology commercialization, scouting and landscaping projects for other clients. His experience includes medical device manufacturing, business development in fabrics and fibers, and commercialization of composites and magnetorheological fluids. He has an M.S. in Management and a B.S. in Mechanical Engineering from North Carolina State University.

Funded in part through a Grant with the U.S. Small Business Administration.

If you need an auxiliary aid/service or other accommodation due to a disability, contact Erin Furuichi at 808-539-3621 or erin@htdc.org as soon as possible. Requests made as early as possible will allow adequate time to fulfill your request. Upon request, this notice is available in alternate formats such as large print, Braille, or electronic copy.