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Learn how Servco Pacific’s ongoing digital transformation and development of a customer 360 view has positively impacted their operations.

Digital Transformation has accelerated globally across private and public sectors. The trend has accelerated exponentially in response to the global COVID pandemic. To accomplish this we must develop and enhance our customer relationships in new ways focused on a 360 degree view of the customer. To do so, we must harness data utilizing advanced technology, such as machine learning while analyzing and visualizing that data to derive actionable insights. In addition we must enable our operations with digital solutions and automate processes for efficiency and invest in building out a culture of innovation, growing talent and setting up organizations to adapt how we work and engage internally and with our customers.

Servco Pacific will discuss their ongoing digital transformation and development of a customer 360 view and its impact to Team Servco, their processes and technology solutions. This virtual session will cover key components of the Amperity and Salesforce platform (Marketing Cloud, Tableau, Commerce Cloud) being utilized across Servco.


  • 2:00 – Digital @ Servco Overview: Peter Dooher (SVP Digital Strategy)
  • 2:10 – Developing a 360 degree customer view with Amperity: Peter Dooher & Tausif Islam (Manager Data Visualization and Analytics)
  • 2:20 – Customer Engagement with Salesforce Marketing Cloud: Brian Rothe (Director of Product Management) & John McDonald (Product Owner Marketing, Loyalty, CRM)
  • 2:30 – Delivering Advanced Data Visualization & Analytics utilizing Salesforce Tableau: Tausif Islam
  • 2:40 – Enabling dynamic personalized and unified all channel commerce with Salesforce Commerce Cloud: Sheila Bernardo (Manager Website Platforms), Brian Rothe and Shawn Taras (Director Software Engineering)
  • 2:50 – Q&A


Founded in 1919 as a two-car repair garage on the North Shore of Oahu, Servco Pacific Inc. is Hawaii’s largest private company with operations in the United States and Australia. Servco owns a diverse group of automotive businesses including exclusive distributorships of Toyota, Lexus, and Subaru in Hawaii; a network of over 30 retail dealerships in Australia and Hawaii, and Hui Car Share. It is one of the Top 15 largest automotive dealer groups based in the U.S., the largest Toyota dealer group in Australia, and has been recognized as a 2020 US Best Managed Company and one of the “Best Places to Work in Hawaii” for 16 consecutive years. In addition to its automotive holdings, Servco is an active investor in venture and growth capital as well as real estate. Servco’s largest investment to date is its ownership of the iconic lifestyle brand, Fender Musical Instruments Corporation, the world’s largest electric guitar, bass, and amp company. For more information, visit www.servco.com.

The TRUE Innovation series features technology and innovation solutions to common business problems. See how other companies are solving their business challenges and leverage their efforts to accelerate your implementations by joining this live, complimentary session over Zoom. Attendees will have the opportunity to ask questions. This series is brought to you by TRUE, Hawaii Technology Development Corporation (HTDC) and Entrepreneurs Sandbox.

Please register by Wednesday, September 16 at 5pm. After registration closes, we will send a Zoom link to all registered participants. Please note that this webinar is limited to 100 attendees. If you are unable to register, please email info@sandboxhawaii.org to be added to the waitlist.


The TRUE is an initiative of the Hawaii Executive Collaborative, supporting the CHANGE Framework and Movement. Driven by a partnership between the private, public sectors and the State of Hawaii, TRUE aims to create tech-enabled jobs by accelerating the adoption of technology. TRUE accomplishes this through collaboration and sharing of solutions to common business challenges, in turn creating more resilient companies and a thriving Hawaii. www.hec.org/true

Hawaii Technology Development Corporation (HTDC) is a state agency under the State of Hawaii Department of Business, Economic Development and Tourism. Our mission is to diversify Hawaii’s economy by developing a flourishing technology industry that provides quality, high-paying jobs for Hawaii residents. www.htdc.org

The Entrepreneurs Sandbox is a co-working facility in Kaka’ako, owned by HTDC and managed by BoxJelly. As the “front door to innovation”, our mission is to bring together change agents in Hawaii to enable transformation for a more dynamic Hawaii through technology and entrepreneurship. www.sandboxhawaii.org

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