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Transforming an “Old School” Company to Digitize Operations and Embrace Cloud Solutions

The TRUE Insight series highlights how innovative leaders are digitally transforming their organizations . Hear different strategies by joining this live, complimentary session over Zoom. Attendees will have the opportunity to ask questions. This series is brought to you by TRUE, Hawaii Technology Development Corporation (HTDC) and Entrepreneurs Sandbox.


Forbes named Jeff Smith one of the most experienced chief information officers in the world. “He led the technology functions of Ingersoll Rand, Allied Signal, Telstra, and IBM. At Suncorp, he rose above the role, beginning his tenure there as CIO, rising to the role of Chief Executive Officer of Suncorp Business Services.” (Forbes)

He’s executed a significant transformation in his current role as Chief Operating Officer of World Fuel Services, a $40 billion company that provides ground transportation fuel products and services around the world.

Join TRUE as Jeff shares how he

  • Transformed an old school energy management company to having all operations digital and cloud based in two years.
  • Addressed the four “hills” in this journey: Cloud, Digital Ops, Talent/Leadership and Culture
  • Kept operational expenses flat while improving resilience and productivity
  • Self funded the transformation


  • 8:00 AM – Welcoming Remarks – Paul Yonamine
  • 8:05 AM – Digital Transformation – Jeff Smith
  • 8:45 AM – Q&A

Some additional information on Jeff: Jeff Smith’s Bio, Article

Please register by Monday, January 11 at 8:00 PM (HST). After registration closes, we will send a Zoom link to all registered participants. Please note that this webinar is limited to 100 attendees. If you are unable to register, please email info@sandboxhawaii.org to be added to the waitlist.


TRUE is an initiative of the Hawaii Executive Collaborative, supporting the CHANGE Framework and Movement. Driven by a partnership between the private, public sectors and the State of Hawaii, TRUE aims to create tech-enabled jobs by accelerating the adoption of technology. TRUE accomplishes this through collaboration and sharing of solutions to common business challenges, in turn creating more resilient companies and a thriving Hawaii. www.hec.org/true

Hawaii Technology Development Corporation (HTDC) is a state agency under the State of Hawaii Department of Business, Economic Development and Tourism. Our mission is to diversify Hawaii’s economy by developing a flourishing technology industry that provides quality, high-paying jobs for Hawaii residents. www.htdc.org

The Entrepreneurs Sandbox is a co-working facility in Kaka’ako, owned by HTDC and managed by BoxJelly. As the “front door to innovation”, our mission is to bring together change agents in Hawaii to enable transformation for a more dynamic Hawaii through technology and entrepreneurship. www.sandboxhawaii.org

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