Intellectual property is an integral part of a commercialization strategy. This includes not only your novel technology or invention, but also your company’s brand identity and any documentation you develop.

Understanding the differences and the functions of patents, trademarks and copyrights is key to begin formulating this strategy, and can save time, money and resources!

Guest speaker Denise McKenzie

Denise is currently an Adjunct Instructor with the National Science Foundation (NSF) I-Corps program, training university teams from across the US on translating their research into viable startups, and helping them on the road to SBIR/STTR opportunities. She recently worked at the University of Southern California (USC) where she helped the engineering faculty commercialize early-stage discoveries and move them from the lab to the marketplace. She earned a JD and MS in electrical engineering from USC, and a BS in mathematics-systems science from the University of California, Los Angeles.

**This session will be recorded.

Funded in part through a grant with the U.S. Small Business Administration.

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