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The program will review the use of Reach and Frequency media metrics in marketing a company or product.

We’ll look at historical media campaigns across multiple platforms, show how to place announcements to drive schedule performance and how to activate your brand, product or service on Social and Digital media.

Speaker: Joshua L. Mednick, Chief Revenue Officer, Pacific Media Group

Joshua is a 30-year Media Industry Executive with experience managing and operating broadcast media companies, radio stations, play-by-play sports networks, digital and interactive media campaigns, event marketing and sponsorship sales in media markets of all sizes from small to “Top 10”.

INNOVATE Hawaii is the state’s Manufacturing Extension Partnership (MEP) Center, which supports small and medium-sized manufacturers to enhance their productivity, growth, and technical performance through programs and services across the islands.

If you need an auxiliary aid/service or other accommodation due to a disability, contact Erin Furuichi at 808-539-3621 or erin@htdc.org as soon as possible. Requests made as early as possible will allow adequate time to fulfill your request. Upon request, this notice is available in alternate formats such as large print, Braille, or electronic copy.

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