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Two female entrepreneurs who adapted their businesses to support their communities and serve their customers amidst COVID-19.

Hear from two entrepreneurs who have been able to adapt their online childcare goods and services businesses to support their communities and serve their customers’ amidst COVID-19, and in the process, have found new consumers and enabled a more resilient future for their business.

Zhafira Loebis, co-founder and chief marketing officer of Babyloania in Indonesia, launched a free toy rental initiative to uplift and support healthcare workers in Jakarta and the surrounding cities. Originally launched as a means of connecting and helping her community, it also led to unexpected revenue generation and numerous offers to collaborate with other businesses and nonprofits.

Ifrah Khan is the Founder of Usit. As COVID hit, she quickly pivoted her startup from an on demand college-student powered babysitting app to virtual summer camps and after school clubs for kids. Ifrah was named one of Atlanta Inno’s 25 under 25 entrepreneurs in 2018 and has a passion for how technology can help create new communities and opportunities in dual sided marketplaces. She grew up in Tampa, Florida and currently lives in Atlanta, where she started Usit.

Ifrah and Zhafira will discuss their response to the uncertainty and their communities’ immediate and future needs and how they pivoted their business strategies.


  • Chenoa FARNSWORTH, Managing Director, Blue Startups, Hawaii, USA


  • Ms. Ifrah KHAN, CEO and Founder, Usit, Atlanta, Georgia, USA
  • Ms. Zhafira LOEBIS, Co-founder and Chief Marketing Officer, Babyloania.com, Jakarta, Indonesia

In partnership with the East West Center.

Zhafira Loebis, Babyloania

Ifrah Khan, uSit

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