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Using LinkedIn for B2B Marketing

Brought to you by INNOVATE Hawaii (HTDC), this series of webinars and workshops is designed to help Hawaii’s businesses get started with their online business or enhance their e-commerce and digital marketing initiatives.

About this event:

LinkedIn has become the go-to platform for Business to Business (B2B) marketers. B2B marketers report that 80% of their social media leads come from LinkedIn. LinkedIn is the top choice for professionally relevant content, with 91% of executives choosing this platform.

In this webinar you will learn to develop effective marketing strategies targeting other businesses in the LinkedIn platform. We will discuss how to optimize your profile, target your clients, publishing content that adds value, how to get your employees involved, and creating visually appealing posts that capture the attention of your LinkedIn target audience more effectively. With over 660 million registered professionals, the right LinkedIn marketing strategies can take your business to the next level. Whether you are marketing yourself as a sole proprietor, or as a company, you will discover some of the best ways to improve your LinkedIn marketing efforts through this 90 minute webinar.

Please register by Wednesday, May 25 at 5pm. After registration closes, we will send a Zoom link to all registered participants. If you face difficulties with registration, please contact Olivia at olivia@htdc.org.

About the Speaker:

Dale Keep owns Key3Marketing, a marketing firm specializing in digital and social media marketing. Dale has helped several small to medium size businesses by empowering them with the tools and knowledge to master their own marketing. With a degree in Marketing and 32 years in the industry he has background experience in traditional marketing and in the past decade has become an industry expert in the ever-changing world of digital marketing. You will enjoy Dale’s passion and energy for marketing as he will instruct in a casual, entertaining, and understandable manner.



INNOVATE Hawaii is the state’s NIST Manufacturing Extension Partnership (MEP) National Network Center, which supports small and medium-sized manufacturers to enhance their productivity, growth, and technical performance through programs and services across the islands. www.htdc.org/programs/#innovate-hawaii

Department of Business, Economic Development & Tourism

DBEDT is Hawaii’s resource center for economic and statistical data, business development opportunities, energy and conservation information, and foreign trade advantages. www.dbedt.hawaii.gov

The Business Development & Support Division (BDSD) promotes industry development and diversification in Hawaii by supporting existing and emerging industries; attracting new investment and businesses that can create more high-skilled, quality jobs in the State; increasing exports of Hawaii products and services; expanding Hawaii’s participation in global trade and commerce; by supporting small business and community-based organizations; and building resiliency to downturn in defense industry spending. https://invest.hawaii.gov/

If you need an auxiliary aid/service or other accommodation due to a disability, contact Olivia at olivia@htdc.org or (808)539-3841 as soon as possible. Requests made as early as possible will allow adequate time to fulfill your request. Upon request, this notice is available in alternate formats such as large print, Braille, or electronic copy.

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