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Webinar – Digital Marketing Fundamentals: Develop Your Organization’s Winning PR Strategy

Brought to you by INNOVATE Hawaii, the Chamber of Commerce Hawaii and the Hawaii State Department of Business, Economic Development and Tourism (DBEDT) under the PIVOT Grant program, this series of webinars and workshops is designed to help Hawaii’s businesses get started with their online business or enhance their e-commerce and digital marketing initiatives.

Janet Scheffer and Laura Wigod will share about the importance of PR/Earned media and learn how to develop winning PR strategies to generate valuable earned media for your organization. Strategies include: how to work with the media, creating press releases, media advisories, calendaring and an online press kit, tracking press coverage, developing solid media lists, the importance of compelling content.

Please register by Wednesday, December 9 at 5pm. After registration closes, we will send a Zoom link to all registered participants. If you face difficulties with registration, please contact Nicole at nicole@htdc.org.

Mana Means Communications

As a full-service marketing firm Mana Means Communications offers website development, social media marketing, online marketing solutions, media research, media planning, media buying, creative development of print, television, radio, and public relations and direct marketing strategies. www.manameansadvertising.com



INNOVATE Hawaii is the state’s NIST Manufacturing Extension Partnership (MEP) National Network Center, which supports small and medium-sized manufacturers to enhance their productivity, growth, and technical performance through programs and services across the islands. www.htdc.org/programs/#innovate-hawaii

Chamber of Commerce Hawaii

As the “Voice of Business” in Hawaii, the Chamber of Commerce Hawaii is a statewide, non-profit organization whose mission is to serve as the advocate for business in Hawaii. The Chamber works on behalf of its 2,000+ member organizations to advance the state’s economic climate and help the business community to thrive locally, nationally and globally. www.cochawaii.org

Department of Business, Economic Development & Tourism

DBEDT is Hawaii’s resource center for economic and statistical data, business development opportunities, energy and conservation information, and foreign trade advantages. www.dbedt.hawaii.gov

If you need an auxiliary aid/service or other accommodation due to a disability, contact Erin Furuichi at 808-539-3621 or erin@htdc.org as soon as possible. Requests made as early as possible will allow adequate time to fulfill your request. Upon request, this notice is available in alternate formats such as large print, Braille, or electronic copy.

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