Level Up Your Digital Marketing
May 27, 2020 @ 2:00 pm - 4:00 pm HST
Participants must be Hawai’i companies currently selling their products online.
The economic fallout from the COVID-19 pandemic clearly demonstrates how important e-commerce is and will be to our local businesses. We learned this lesson as we transitioned ourselves from our House of Mana Up retail location to 100% e-commerce, and we wanted to utilize the platforms we have to provide resources and support during this incredibly difficult time for so many of our local businesses. And better yet- prepare for a future where we can build more opportunity and help to diversify our economy as we enter a “new normal”.
So we are thrilled to announce that we’ve teamed up with King’s Hawaiian and Kahuna Marketing to offer a three-part virtual workshop on digital marketing which is open to local small businesses who are selling products online, funded by proceeds from houseofmanaup.com and generously matched by King’s Hawaiian. It may take a while for visitors to return to Hawaii, but our local product companies can bring Hawaii to them via e-commerce.
This workshop Series, ”Level Up Your Digital Marketing” – led by Michael Shipley, Partner at Kaua’i-based Google Premier Partner agency, Kahuna Marketing. Kahuna Marketing is ranked in the top 1.5% of Google advertisers. The goal of these workshops is to help homegrown Hawai’i businesses better leverage digital sales channels during this unique time (and into the future)!
To participate, companies must be currently selling products online and can sign up for the series of workshops as they will be targeted for existing businesses who can implement tactics immediately. For each session a company attends, they will earn an entry to win one of ten 6-week consulting sessions with Kahuna Marketing.
Wednesday, May 27th (2PM – 4PM HST): Digital Advertising – A look at market trends and consumer behaviors impacting online retail. We will discuss digital advertising tactics and strategies for growth.
Thursday, May 28th (2PM – 4PM HST): Organic Traffic – Explore ways to increase the volume of unpaid clicks to your website. We will discuss the key pillars of Search Engine Optimization (SEO) and how you can improve your Google search results rank.
Friday, May 29th (2PM – 4PM HST): Paid Marketing – An introduction to the Google Ads platform. We will discuss best practices for paid advertising campaigns, including Search Engine Marketing (SEM), YouTube video and banner advertising. We will provide recommendations for testing paid campaigns if you are new to online advertising. For those already running Google ad campaigns, we will provide tips to help you take your online marketing to the next level.